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| Beyond Meat: Changing Consumers' Meat Preference - Teaching Note |
| 作者姓名：Dante Pirouz; Karam Putros;Vibusaran Vimalathasan; |
| | 商品編號：8B15A008 |
| 出版日期：2018/09/25 | 內容長度：5 頁 |
Teaching note for product 9B15A008.
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| Choosing an Advertising Research Strategy for Intuit Inc. |
| 作者姓名：Dante Pirouz; Ken Mark; |
| 商品類型：Case (Pub Mat) | 商品編號：9B17A054 |
| 出版日期：2017/12/14 | 內容長度：9 頁 |
Intuit, was the market leader in tax-filing software. Its software program, TurboTax, assisted 29 million users versus just seven million each for the tax software programs of rival firms H&R Block and TaxAct. But Intuit’s total revenues had fallen in 2015, and in order to help the tech company boost its 2016 sales, it would need to decide on an effective advertising-testing technique. Should it look the relatively new phenomenon of applying neuroscience .....more
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| Choosing an Advertising Research Strategy for Intuit Inc. - Teaching Note |
| 作者姓名：Dante Pirouz; Ken Mark; |
| | 商品編號：8B17A054 |
| 出版日期：2017/12/14 | 內容長度：5 頁 |
Teaching Note for product 9B17A054.
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| ParticipACTION: A Social Marketing Challenge to Halt Canada’s Obesity Epidemic - Teaching Note |
| 作者姓名：Monica C. LaBarge; Dante Pirouz; |
| | 商品編號：8B15A011 |
| 出版日期：2016/08/26 | 內容長度：6 頁 |
Teaching note for product 9B15A011.
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| Indigo Books and Music Inc.- Spreadsheet for Students |
| 作者姓名：Dante Pirouz; Kelly Huang (Arman); |
| | 商品編號：7B14A008 |
| 出版日期：2016/03/23 | 內容長度：18 頁 |
Excel spreadsheet for students.
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| Beyond Meat: Changing Consumers' Meat Preference |
| 作者姓名：Dante Pirouz; Karam Putros;Vibusaran Vimalathasan; |
| 商品類型：Case (Library) | 商品編號：9B15A008 |
| 出版日期：2015/11/06 | 內容長度：3 頁 |
Beyond Meat, a producer of plant-based meat substitutes, was founded in 2009 in Los Angeles, California. The company’s vision is for consumers to enjoy a meat-like taste and texture in their favourite dishes while avoiding the many chemicals used in processed meat and reducing the number of animals killed every year. Wanting to reduce global meat consumption by 25 per cent by 2020, the company works to educate consumers about the superior benefits .....more
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| Porsche: Harnessing Social Media - Teaching Note |
| 作者姓名：Dante Pirouz; Ken Mark; |
| | 商品編號：8B14A060 |
| 出版日期：2015/07/20 | 內容長度：5 頁 |
Teaching note for product 9B14A060.
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| Target Canada - Teaching Note |
| 作者姓名：Dante Pirouz; Steven (Sang Kil) Hong; |
| | 商品編號：8B14A059 |
| 出版日期：2015/01/28 | 內容長度：3 頁 |
Teaching note for product 9B14A059.
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| Sony PS4: Winning the Gaming War - Teaching Note |
| 作者姓名：Dante Pirouz; Vibusaran Vimalathasan; |
| 商品類型： | 商品編號：8B14A048 |
| 出版日期：2015/01/27 | 內容長度：3 頁 |
Teaching note for product 9B14A048.
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| Sony PS4: Winning the Gaming War |
| 作者姓名：Dante Pirouz; Vibusaran Vimalathasan; |
| 商品類型：Case (Library) | 商品編號：9B14A048 |
| 出版日期：2015/01/27 | 內容長度：6 頁 |
Sony has become one of the most successful innovators of technology. Recently, however, the company’s significant setbacks have led analysts and investors to question its long-term viability. Sony’s PlayStation 4 was launched in the North American market in 2013, to be followed by releases in the United Kingdom and Japan. After experiencing high sales and profits from the PlayStation 4’s two precursors, Sony anticipates the new release will also attract .....more
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